What Cosmetic Companies Won’t Tell You


The cosmetic industry is all about looking good. I get that. We all want to look beautiful and products can help us reach our beauty goals. The industry is a multi-billion dollar business that thrives on convincing beautiful people everywhere that those”Calvin Klein” or “Chanel” products are vital for beauty success.

But isn’t beauty itself a magical thing, you know, one of those intangible things no one yet has put their fingers on? It’s almost impossible to say what is or isn’t hot looking. If he thinks she looks hot, than she is (by definition) hot looking, although we all know she isn’t. You see?

Now, this intangible hotness goes beyond just the person or the pretty face. Take for example People Magazine’s review of the Oscars and who was wearing the same dress and who looked better in it. It happens all the time, a celeb will wear a $40 jacket and it’s the hottest look, while a regular person like me and you can spend $400 on a very similar jacket and it’s just not as hot.

What really seems odd to me is the “Sexiest Man Alive” Award from People Magazine. Of course they use a majority vote and a specific check list to come up with the winner, but “Sexy” is in so many ways such a relative term, that you can’t have a legal definition for it. Can you?

Imagine the editors at People who picked Channing Tatum as the Sexiest Man Alive, get a  civil action lawsuit filed against them from the legal team of Adam Levine or Brad Pitt claiming that they are in fact much sexier and deserve the title, again!

That would be crazy, right? How would they prove it? What would the long line of female (and male) witnesses say? And ultimately would a grand jury have to decide? I can’t imagine this going all the way to the Supreme Court, because like my mother always says “Beauty is in the eyes of the beholder.”

I know you are wondering like the rest of us, what in the hell is that “Beholder” hoping to see with their eyes? Well, that’s the secret I’m about to tell you. The cosmetic companies will black list me forever and I don’t care. The secret is so hot an idea that the cosmetic companies haven’t figured out how to make money out of it yet. I’m about to tell you the one ingredient that is the back bone of sexy and drum roll… It’s free! And that’s exactly why the cosmetic companies won’t tell you about it.

You can thank me later, but for now, listen up. It’s summed up in one word. Confidence. I’m not talking about a loud mouth obnoxious bully hosting a party on a yacht. I’m talking about people who are comfortable in their own skin, confident in exactly who they are and what they are wearing or not wearing.

I was recently at a cosmetic show in Vegas and saw a woman in $1200 shoes wearing a new dress from Alexander Mcqueen, but she didn’t have the confidence and the whole look just flopped. She was painful to watch. And then there was this women in a Target brand sale item I had seen online for $32.99 and yet she was rocking the look. Her confidence came through, and she was alive and shinning. And we all love that confidence walk and style. We can’t get enough of that.

And that’s the secret cosmetic companies don’t want you to know. Confidence is the hottest item you can wear, and it’s free.

I would venture to say that the cosmetic industry is actually all about creating products that give women confidence. The make-up is just the stage and set, you’re the story. You are the work of art and everything else is just the frame.

So, the next time you look in the mirror, think about what makes you feel comfortable in being you. Think about why you should be confident in who you are, where you are, and why you belong here right now.

Is there Spanx for your confidence? Some tight fitting spandex to squeeze your inner light out into the open. Some garment that’ll make you feel right and right at home in it. That’s what so hot right now. That’s my Frollicle Moment of the day. Enjoy.

Bluma Marcus

Bluma Marcus is the editor of Frollicle.com. She lives with her husband and five children in southern California.

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