I’m gluten free. I’m not trying to recruit anyone, I’m just letting you know that I read labels a lot. When I was a kid growing up in Brooklyn we placed our trust in all products. If the shampoo smelled good that was enough evidence of its worthiness and you would put it in your hair. The same was true for food, if it tasted sweet you would eat it. No one bothered to check what chemicals we were ingesting. We were eating products like King Zamboos Double Bubble Gum and bathing in products like Tropical Crush Shampoo that was also a soap and worked great as a floor cleaner. Trans fats were thought to be good for greasing your veins. As you can imagine, it’s a miracle we survived the 70’s.
Luckily, the voices of some old fashioned up-state doctors began to trickle down to regular moms like my friends and me. The organic mindset finally started making its way into our local grocery stores and products like grass fed organic chicken became “a thing” in the grocery aisles and on restaurant menus.
(Sure, it’s a shock to discover what the junk food giants all knew about trans fats back in the 70’s and 80’s, but profits make men do funny things. Obesity began to rise at the same rate as their profits, and now we have an American problem on our hands.)
I personally never drink Coke or other sodas because I can actually taste the chemicals. My friends and I have become OLRs (Obsessive Label Readers) and we don’t want to feed our kids GMO, or hormone enhanced, or any untested chemically infused foods. And that brings me to bath and shower time.
What about soaps and shampoos? Sure the shiny bottle smells nice, but what exactly are we putting into our hair and onto our skin and scalps?
Personally, I look at lotions and shampoos the same way I view food products. I want organic and safe products. Is that too much to ask for? Is that too much to ask of a shampoo company?
I’m not accusing anyone of anything. The soap and shampoo giants are not evil people hell bent on giving us itchy scalps and bad skin. It’s just that foamy creamy sweet smelling shampoos sell better than organic naturally pure healthy hair ointments.
But how do you manufacture the perfect foamy creamy sweet smelling shampoo? The answer came from my hair maven Mark.
Mark is a hair dresser and has been working with hair his whole life, so I asked him to spill the beans on those (read in slow motion) foamy head turning hair products.
And it all boiled down to one word: Sulfate. He told me to google it and I did. “The sulfate or sulphate ion is a polyatomic anion with the empirical formula SO₄2” I read it twice and then asked him what that meant. Mark told me that in order to create a full-fledged foaming shampoo you need a chemical that is actually bad for your scalp and hair! Mark does not allow his friends to use a shampoo that contains sulfate. Mark recommended Pura d’or Shampoo and Conditioner and that’s what I’ve been using ever since.
So now that you’re an OLR (Obsessive Label Reader), what is in Pura d’or shampoo? The secret is in the organic essential oils that make up the bulk of the ingredients. It contains no sulfates. So while it may not foam, I can bathe my children and myself with peace of mind. and the end result is amazing too. Light fluffy shiny hair.
I think it’s time for people to start reading the label on soap and shampoo bottles. Make sure your itchy scalp isn’t from the sulfates and chemical fragrance found in household beauty products. I also think it’s time we be kind to our scalps and use pure Argan Oil based products like Pura d’or. Try it at www.purador.com and I’m sure your scalp will thank me.